Zapier

The Duct Tape Between Services (Affectionate)

Zapier connects the 47 SaaS tools our org uses without me having to build and maintain custom integrations. Is it elegant? No. Does it work at 3 AM when PagerDuty fires and the incident channel needs to auto-populate? Yes. The AI actions add intelligence to what used to be dumb pipes. Just monitor your zap runs — silent failures will ruin your weekend.

The Glue Holding My Whole Business Together

I'm not exaggerating when I say Zapier runs half my life. Every morning my Slack gets a digest of new leads from three different forms, my CRM updates automatically, and my invoicing triggers on project completion. I set most of this up on a Sunday afternoon with zero code. The new AI actions that let you use ChatGPT mid-workflow? Game-changer for auto-categorizing support tickets.